The updates aim to provide publishers, buyers, and platforms with a common language and more efficient ways to transact ...

Seven years ago, as publishers were using header bidding to level the online auction with Google, Prebid was a bit of open-source header-bidding code developed by AppNexus. Fast-forward to today, and ...

The Transit Tech Lab in New York City has opened the application period for its fifth technology challenge to focus on areas like operational efficiency and human capital. The Transit Tech Lab is a ...

The Transit Tech Lab, a joint initiative of the New York Metropolitan Transportation Authority (MTA) and the Partnership Fund for New York City, has released the proof-of-concept results for its three ...

Developed in collaboration with Amazon, NBCUniversal, FreeWheel, and Index Exchange, the proposed standards aim to improve ad delivery for live streaming events When you purchase through links on our ...

As an independent ad tech advisor, Ivan provides professional advice to the CEO and C-level management of the company SmartyAds Inc. Every third business was using a data clean room (DCR) in 2023, and ...

Digital publishers are in a losing battle against Big Tech and AI for traffic and ad revenue. But the IAB Tech Lab has a plan to swing the momentum back in pubs’ favor. On Tuesday, the Tech Lab ...

Tools to measure passenger load on trains and buses, or catch fare evaders, are the kinds of technology the Transit Tech Lab in New York City is looking for in its next competition. For the seventh ...