What makes a company look the way it does? When it’s a software company that’s just starting out, and style really isn’t a part of the company’s DNA, that thought process can be painfully short. It ...

Texas Tech unveiled its new logo for next year, and while it's a twist on a classic look, there are plenty of happy and sad reactions. The university released a plethora of new logos on Tuesday, Oct.

Texas Tech Athletics has announced a rebrand, introducing a modernized “flat T” logo set to debut in the 2026-27 academic year, provoking an outpouring of mixed opinions. The new design, a departure ...

Stop getting amateur design. Minimum Viable Branding ensures your logo builds trust from day one. Avoid the costly mistakes of cheap branding.

Logos are everywhere — on smartphones, cars, clothing, and almost everything else made by a company with an identity. Logos help with quick identification and mean something to a brand. They tell a ...

It's hard to believe that we’re already more than halfway through 2023. As we try to wrap our brains around that fact, it’s important not to forget to look to the future. Specifically, the future of ...

When Texas Tech revealed its new Double T logo on Tuesday, the internet showed mixed reactions. From the outside looking in, many non-Texas Tech fans saw the de-beveling of the Double T as a downgrade ...

Brand image starts with a strong logo. From vector to display, here are the tools to put your stamp on your symbol. By Gabriel Morgan Updated Jun 21, 2022 9:00 AM EDT We may earn revenue from the ...