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Smithsonian Magazine on MSNHow a Stuffed Animal Named Billy Possum Tried—and Failed—to Replace the Teddy Bear as America’s National ToyIn 1909, wealthy widow Susie W. Allgood marketed a plush marsupial inspired by President William Howard Taft. But children ...
It’s an ongoing marketing campaign Sandy Hook Promise (SHP) cofounder Nicole Hockley and team have to keep reinventing year after year, but the KPIs remain the same and as critical as ever: Prevent ...
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