Procter & Gamble detergent brand Tide has upped its campaign to get users to start washing their clothes in cold water, with new commercials that feature Ice-T and Stone Cold Steve Austin as “Cold ...
The latest installment of Tide's journey to get us to wash clothes on cold goes way beyond detergent. Hint: It involves America's biggest retailer — and your shiny new washing machine. This spring, ...
Electrolux, GE Appliances, and Samsung have partnered with Tide to ensure that their washing machines are Tide Cold Certified. This certification means that these machines include a cold wash feature ...
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