The subconscious mind is a powerful force that influences our thoughts, behaviors and actions. It stores our beliefs, memories, and experiences, shaping our perceptions and decision-making processes.

One of the most important trends driving this industry’s expansion is the increased focus on mental health and wellness. Today, more than ever, individuals are looking for ways to manage stress, ...

[Editor’s note: This is the third article in an eight-part series on selling to Baby Boomers.] When Baby Boomers buy any product, we instinctively believe it will perform its designed function. If we ...