Customers are increasingly prioritizing convenience and flexibility in payments, especially as e-commerce flourishes.

Visa said on Tuesday it was rolling out a flexible payments feature in the U.S. and the United Arab Emirates, as it looks to capitalize on the growing demand for a variety of transaction options.

This expansion introduces the technology to the US market in collaboration with Affirm and to the UAE with Liv. In the US, Affirm is claimed to become the first to adopt Visa's ne