Incentives will be more closely linked to parent company, with half of bonus tied to WPP and half to operating unit.

There are big changes ahead at WPP. The British ad group is simplifying its structure and planning hundreds of millions of ...

Cook told Campaign: “In a big integrated pitch, you would meet WPP Media as an entity. From a creative agency standpoint, in a WPP pitch, you hear the name of those agencies – VML, Ogilvy, AKQA, ...

The Elevate28 plan creates a single company with four units and introduces a talent framework meant to foster a ...

A cost-savings plan will impact jobs, but the agency network plans to reinvest in talent in areas like commerce, analytics ...

Group aims to be ‘simpler, lower-cost, AI-enabled business’ and achieve £500m of annual savings by 2028 ...

For the last decade, WPP has been in a state of perpetual transformation. Two McKinsey reviews, three CEOs and several waves ...

WPP’s restructuring under Cindy Rose signals the end of the legacy agency brand era, as AI, consolidation, and ...

WPP, on a mission to unravel the structure of the holding company and rebuild it for growth, is changing the way it gives out bonuses. Agencies had previously operated as individual businesses, ...

WPP has unveiled plans to cut £500mn a year in costs by 2028 and sell non-core businesses as part of a sweeping overhaul of the UK advertising group. WPP on Thursday outlined a restructuring plan to ...

During Thursday’s earnings call, CEO Cindy Rose announced a new plan to reposition WPP as a single company, rather than an agency holdco.

WPP is to drop the Group M name for its media arm in the coming months amid ongoing changes made by new global chief executive Brian Lesser, Campaign has learned. Campaign understands WPP’s media arm ...