Customers are more likely to purchase items after viewing it in AR, Amazon said. — -- Amazon announced this week that its augmented-reality shopping tool -- which allows users to visualize how an ...

What is augmented reality used for? Augmented reality can be used for a lot of different purposes. You can enrich daily activities or innovate your services as an entrepreneur. Augmented reality, or ...

Jane from Oregon says: "It can all be summarized in Goggle's new motto: Stalk Your Customer. Much more accurate than Don't Be Evil, and it gives Google the chance to provide everyone with their ...

Verse offers a holographic theater experience where guests are the main characters in immersive 3D adventures, solving puzzles and casting spells.

In a study published in Advanced Science, researchers from the Institute of Biophysics of the Chinese Academy of Sciences, along with collaborators at the Institutes of Brain Science and Fudan ...

Let's take one last trip into the cyberverse with Apple Vision Pro.

Serving as a firefighter is inherently dangerous, but not all lives lost on duty, or in the hours shortly after, are unavoidable. Researchers now believe technology, particularly augmented reality (AR ...

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