At a recent PLANADVISER focus group event, it was evident that small- and mid-market plan sponsors had little interest in “white labeling” investments—and their rationale might surprise you. The ...

Opinions expressed by Entrepreneur contributors are their own. Business growing pains — it’s one of those problems many entrepreneurs love. However, being stretched too thin by a growing client list ...

Startups frequently encounter a daunting hurdle: expanding rapidly without escalating costs and time to market. White labeling, which involves teaming up with suppliers who provide pre-existing ...

What Is a White Label Product? White label products are sold by retailers with their own branding and logo but the products themselves are manufactured by a third party. White labeling occurs when the ...

For many mobile, software or Web app-based startups, the initial inspiration for the business stems from the discovery of something that’s missing in the marketplace. At first, their dogged pursuit of ...

Say you're walking down the Target store's baby aisle. You've seen some brands (Gerber, Johnson & Johnson, and Carter's) at other stores, but only at Target can you find Up & Up. This Up & Up brand is ...

But a funny thing happened along the way -- the company realized it could make more money partnering with those third-party providers. A lot more money. "It just wasn't as profitable to do cloud ...

The practice of white labeling in defined contribution plans still generates controversy. Proponents tout the structure’s benefits to plan sponsors and participants while opponents argue that white ...

Recently, most plan sponsors were forced to make a decision about keeping a particular fixed income fund in their line-up that many participants feel is the anchor to their 401(k) plan investment ...

White-label products are sold by retailers but made by third parties, allowing price undercutting. Retailers branding white-label products themselves foster customer loyalty by exclusivity.