NEW YORK – Feb. 13, 2024 – SiriusXM today announced extensive audio coverage of the 66th running of the Daytona 500 on Feb. 18, as well as all the events and racing news happening during NASCAR’s ...

Marketing mix modeling (MMM) is back in vogue. But marketers don’t always have the data they need for apples-to-apples comparisons of different media channels. Take digital audio. The lack of ...

Sirius XM provides subscription satellite radio and digital audio services to consumers, automakers, and commercial partners across the U.S.

Anxiety among consumers and advertisers is challenging the satellite radio company as it gets into new digital formats, including streaming features and podcasting, Jennifer Witz told an investors ...

Polk Audio announced that it has signed a license and technology agreement with XM Satellite Radio, the nation’s leading satellite radio company, to collaborate on the development of a high ...