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Delta Air Lines is using AI to set the maximum price you’re willing to pay

Delta’s personalized AI pricing tech is provided by travel firm Fetcherr, which also partners with Virgin Atlantic, Azul, WestJet, and VivaAerobus. In Delta’s case, the AI will act as a “super analyst” that operates 24/7 to determine custom ticket prices that should be offered to individual customers in real-time, per specific flights and times.

· 8h · on MSN

Airfare by algorithm: Delta leans into AI pricing — but is it a good thing?

· 1d

Delta Set to Expand AI-Powered Dynamic Ticket Pricing by the End of 2025

5hon MSN

Delta Air Lines' AI determines airfares for some passengers

Delta Air Lines has begun to use AI to price tickets, charging people based on a calculation of what they should pay rather ...

1don MSN

Delta’s AI pricing — good or bad? Experts give their verdicts (and it’s not great news for business-class fliers)

We asked financial and travel experts, from a frequent flier to a former Walmart and Amazon pricing analyst, for their take on what the move will mean for prices and consumer trust in Delta ...

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