At just 13, Blue Ivy, who became one of the most famous kids on the planet the minute she was born, has more to her name than many of us will dream of. But that's not to say that Beyoncé's mini-me doesn't put in the graft.

Beyoncé is said to be keen on shielding her daughter Blue Ivy's brand after her father Jay-Z's rape allegations scandal.

Beyoncé legal battle for trademark rights to the name Blue Ivy has finally come to an end and now they can file to protect their daughter's name

Beyoncé is meticulously shaping her daughter Blue Ivy Carter's future in the entertainment world, safeguarding her brand amidst the challenges her family has faced, including a rec

After 12 years of legal back and forth, Beyoncé has finally been given the green light to trademark her daughter Blue Ivy's name.