Chilly Reception Coke is cashing in on your nostalgia by remaking one of its most well known commercials with all new tech: generative AI. 'Tis the season indeed. The Coca Cola company's recently ...

Although Coke’s 1995 “Holidays Are Coming” ad was mostly live-action, the new AI renditions might also benefit from the fact that the brand has used computer-generated polar bears and ...

Silverside AI, one of the firms commissioned by Coke, provided further detail about the project on their website. A project of the same scale as the holiday ad would typically take more than 12 ...

We talk to Coca-Cola’s head of generative AI about the company’s experimentation with artificial intelligence, and why it’s sparking such massive criticism.

Coca-Cola reportedly used its OpenAI-powered Real Magic AI platform for the 30-second video “The Holiday Magic is Coming,” an homage to the company’s 1995 “Holidays Are Coming” commercial.

The holiday ads are not Coca-Cola’s first foray into using generative AI. In 2023, the company debuted a tool built partly by OpenAI that generates artwork from imagery within its archives.

Coca-Cola has been making Christmas ads for a very, very long time. But it’s latest one was created using AI-generation tools and its a terrible, ugly mess. Kotaku’s Best Game Tips For The ...

Coca-Cola just revealed three new holiday ads created with generative AI. One for Coke Zero is on its YouTube page, unlisted. The comments below the video are a war zone. People hate the ad. They ...

Coca-Cola has issued a statement after copping huge backlash for creating an AI-generated Christmas commercial that fans labelled “disastrous.” Paying homage to the iconic drink’s 1995 ...

AI is infiltrating the world of advertisements, and Coca-Cola is the latest to find a use for it. The Coca-Cola Company announced Monday ahead of Siggraph that it has partnered with the ad agency ...

Coke is cashing in on your nostalgia by remaking one of its best-known commercials with all new tech: generative AI. 'Tis the season indeed. The Coca-Cola Company's recently unveiled ad for the ...