In 84 years of Hasselblad, its 100MP flagship is setting new standards – now reclaiming the top position after previously ...

Hasselblad, as we’ve come to see, has been a notable game changer in the world of photography. The 175-year-old Swedish imaging giant has been one of the biggest innovators of medium format and full ...

The world's fastest medium format zoom is Japan's new best-seller – outperforming some of photography's biggest flagship ...

Add Yahoo as a preferred source to see more of our stories on Google. Hasselblad CVF II 50C. Hasselblad, still the gold standard in premium photography to many people, has registered a new 100MP ...

Hasselblad, the beloved Swedish camera manufacturer, is celebrating the 80th anniversary of the release of its first camera, the HK-7, by—you guessed it—releasing a limited edition camera. The medium ...

THE best shots aren’t always within reach. From performers illuminated by stage lights to distant landmarks and sweeping landscapes, some of the most memorable moments happen far beyond the lens of an ...

Hasselblad is a long-respected brand which has made some of the world's best cameras, and still continues to innovate. But recently, it's also developed a habit of giving Sony cameras a luxury ...

Add Yahoo as a preferred source to see more of our stories on Google. Hasselblad X2D 100C Lightweight Portrait Kit Hasselblad has launched the Hasselblad X2D 100C Lightweight Portrait Kit for those ...

If you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement. Hasselblad’s new $8,199 X2D 100C is utterly Hasselblad: an incredibly well built digital medium ...

When it debuted in 2016, the Hasselblad X1D was a revelation: the first mirrorless, medium format camera. That is, one with a sensor about 1.7 times larger than a normal ‘full-frame’ shooter and ...

The Hasselblad X1D isn't exactly a small camera. At 1.6 pounds without the lens attached, it's not the kind of mirrorless shooter that'll slip inside your pocket or purse---not without a shoehorn, at ...

The rumors were true: OnePlus is partnering up with Swedish camera maker Hasselblad to co-develop camera technologies for future smartphones. The OnePlus 9 series (presumably the 9 and 9 Pro), ...