Apple has apologized after a new iPad Pro ad was met with wide and sharp criticism. The ad, titled "Crush!," debuted earlier this week. It shows a hydraulic press crushing instruments like a piano and ...

Apple’s new iPad Pro ad begins with the ticking of a mechanical metronome, which is a device used to help musicians keep track of timing. Then it cuts to a record player, and then finally to the image ...

Apple has released a new iPad Pro ad called the Worlds Made on iPad, and it is a follow-up on the controversial Crush! ad released earlier this month which saw massive backlash from the global users.

Tech giant Apple apologized Thursday after an ad for the iPad Pro released earlier this week garnered criticism for its apparent portrayal of technology crushing the creative spirit. The ad spot, ...

Apple wasn’t the first to destroy multiple creative gadgets just to promote its iPad Pro 2024 edition. LG put out an ad way back in 2008 to showcase the capabilities of the LG Renoir KC910. The ...

At Variety, Todd Spangler writes: The iPad Pro ad generated fury among many in Hollywood and other creative industries, including Hugh Grant and filmmaker-actor Justine Bateman, who saw it as a vivid ...

Apple announced the new iPad Air and Pro lineup on Tuesday and ran an ad to introduce the iPad’s power. It has received backlash on social media because it destroyed instruments and other creative ...

When Apple announced its latest iPad Pro with the fancy OLED display and superfast M4 chip it did so by using a new ad. That ad showed musical instruments and art supplies, among other things, being ...

Samsung’s new “UnCrush” ad aims to capitalize on the backlash to Apple’s “Crush!” ad for the M4 iPad Pro. The South Korean company’s ad, released Wednesday, is a clear response to Apple’s ...

Apple issued a rare apology and admitted it “missed the mark” with its controversial iPad Pro ad, which featured creative tools such as a piano, books and paint pots being crushed.