The 30-second ad features several ethnically diverse and largely gender-fluid models dressed in matching androgynous outfits ...

Jaguar's recent rebranding efforts have ignited a whirlwind of reactions, with many fans and critics alike questioning the ...

Jaguar holds a reputation for targeting male car drivers — and ones with plenty of money. For instance, the company's "Good ...

Jaguar's repositioning is part of the larger Jaguar Land Rover (JLR) Reimagine strategy. JLR is the parent company of the ...

X users compared the Jaguar brand to the Bud Light controversy after the company released a modernist ad to debut its new ...

Jaguar has unveiled a new brand identity as it transitions to an all-electric car manufacturer by 2026. The company revealed ...

In the meantime, the brand associated with British royalty is aiming to change consumer perceptions of its products and ...

The new brand identity comes as part of the automaker's effort to transition into an ultra-luxury EV brand by 2026.

Jaguar has unveiled a new logo that emphasizes its posh pronunciation as it transitions into a “new era” that emphasizes its ...

Jaguar has announced a new brand identity. The company will reveal new logos and a new electric GT car concept on December ...

British luxury car brand Jaguar has unveiled its new brand identity and logo as it prepares to debut its electric vehicles.

Luxury car manufacturer Jaguar has unveiled a new logo and branding ahead of its relaunch as an electric-only brand. The ...