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Jaguar leaps into historic rebrand
Jaguar's Rebrand Called 'Disastrous' as Focus on Diversity Comes Under Fire
Luxury British car manufacturer Jaguar's rebrand has been met with confusion and criticism online after the company posted a promotional video focusing on diversity and not showing any cars. The new ad,
Jaguar leaps into historic rebrand as it keeps the focus on electric cars
Jaguar's big plans for the future include replacing its historic "growling cat" logo with a "leaping cat" one, as it attempts to bring modernism into its company design. View on euronews
Jaguar's rebranding strategy focuses on "Exuberant Modernism"
Symbols of change represent Jaguar's fresh identity and hint at things to come. Showcasing the brand's new identity will
Jaguar unveils new logo
Jaguar is changing its iconic logo
Jaguar has unveiled a new logo that emphasizes its posh pronunciation as it transitions into a “new era” that emphasizes its all-electric vehicle lineup.
Jaguar unveils new logo and look as it prepares its electric future
The British car maker has taken new cars off sale to the general public for more than a year as it reinvents itself to launch three new electric cars, starting in 2026. The new logo is produced in a bespoke font and the car maker says its "geometric form" has combines "upper and lower case characters in visual harmony.
Jaguar unveils new logo ahead of electric relaunch
Luxury car manufacturer Jaguar has unveiled a new logo and branding ahead of its relaunch as an electric-only brand. The British vehicle maker, owned by Tata Motors, will launch three new electric cars in 2026,
autoevolution
1h
Jaguar Bewilders Its Fans With Shocking Rebranding Campaign That No One Understands
Jaguar has launched a rebranding campaign that is already causing confusion, as few appear to understand the message, and no ...
shorenewsnetwork
2h
Has Jaguar Gone Woke? Company Faces Backlash Over Rebranding, “Inclusive” New Commercial
Jaguar's recent rebranding efforts have ignited a whirlwind of reactions, with many fans and critics alike questioning the ...
5h
on MSN
Jaguar dubbed 'Bud Light 2.0' after releasing modernist rebranding ad with androgynous models, no cars
X users compared the Jaguar brand to the Bud Light controversy after the company released a modernist ad to debut its new ...
23m
Why Fans Aren’t Happy With Jaguar’s New Logo
Jaguar‘s new logo has stirred conversations on the internet as individuals continue to express their disappointment with the ...
19h
on MSN
Jaguar reveals glossy rebrand that features no cars and confuses the internet
" wrote Lulu Cheng Meservey, co-founder of Rostra PR group. "Art school grads simply aren’t associated with elite engineering ...
Marketing Week
3h
Jaguar has rebranded when it needed to revitalise
Jaguar’s bizarre new campaign marks a complete overhaul of its positioning, when instead it should have celebrated and ...
6h
"Do You Sell Cars?": Elon Musk Pokes Fun At Jaguar's New Ad, Company Responds
The launch surprisingly didn't showcase any of Jaguar's iconic luxury vehicles, leaving internet users puzzled.
The Express Tribune
30m
Jaguar’s new logo and ad draw ridicule from Elon Musk and viewers
Elon Musk has ridiculed Jaguar after the British carmaker's cryptic new promotional video sparked online mockery. The company ...
4h
Do you sell cars? Why Jaguar is being trolled for 'woke' Copy Nothing ad
Jaguar's latest advertisement, 'Copy Nothing,' has stirred controversy and ridicule on social media for its absence of cars, ...
2h
The New TWR Supercat Grand Tourer Is a V-12 Ode to the Jaguar XJS
Designers Magnus Walker and Khyzyl Saleem walked us through the team’s 660 hp muscle car at its global reveal in downtown Los ...
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