Here's The $634 Million Electric Jaguar That Died At The Last Minute
No one can say that today's relaunch of the storied British brand—complete with a bold new logo, a high-fashion vibe, and a super-luxury mission but no actual cars —was a universal success. But it's the first sign of life from Jaguar in a very long time, and it's further confirmation that Jaguar sees its future as all-electric.
Electric Jaguar XJ Looks Way Too Old Even Before It Was Born
In 2020, Jaguar announced a new CEO, Thierry Bollore, but only a month into his shiny new office in Coventry, the new executive made a major decision: he canceled the next-generation XJ that was already well into development at the time. Now, the stillborn ...
Jaguar unveils new logo ahead of electric relaunch
Luxury car manufacturer Jaguar has unveiled a new logo and branding ahead of its relaunch as an electric-only brand.The British vehicle maker, owned by Tata Motors, will launch three new electric cars in 2026,
Jaguar’s all-electric comeback – new logo revealed plus all you need to know
The Jaguar we’ve known and loved for the past 79 years is about to undergo its biggest reinvention ever, with owners JLR positioning Jaguar as an all-electric luxury brand set to go toe-to-toe with British luxury car companies Bentley,
Jaguar's Secret Electric XJ That Was Never Revealed Finally Leaks Online
Remember the electric Jaguar XJ that was canceled back in 2021? Well, here it is. This single photo below posted on X by Richard Seddon is our best look at what was supposed to be Jaguar’s electric XJ.
Jaguar unveils new logo and look as it prepares for an electric future
Jaguar has unveiled a new logo that combines upper and lower case letters and confirmed it will only make electric cars in the future. The British car maker has taken new cars off sale to the general public for more than a year as it reinvents itself to launch three new electric cars,
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Jaguar XJ leaked: EV flagship finally surfaces after 11th-hour cancellation
Here it is: the electric Jaguar XJ sedan that never ended up reaching showrooms after it was cancelled just months ahead of ...
YAWN! Leaked Photo Explains Why Jag Abandoned Boring Electric XJ Project
Single image on social media shows a very derivative-looking sedan with an i-Pace nose and pop-out door handles ...
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Thunder Cat! The Jaguar-Based TWR Supercat Is Ready to Roar
With a 660-hp supercharged V-12 and a six-speed manual transmission, this Jaguar restomod embraces the dark side.
Jaguar's Cringeworthy Rebrand Forgets That The Logo Was Never The Problem
Jaguar surprised us with a new logo and a brash new mission statement, but can fonts and buzzwords distract from the big ...
Why Jaguar Wants to Recreate Itself—and Its Customer Base
After a brief “hiatus,” Jaguar will push “Exuberant Modernism,” charge twice as much for its cars, and wants an audience that ...
Iconic Jaguar logo set for massive change as Coventry car maker undergoes transformation
The “strikethrough” is a 16 bar geometric grid to be the background of the new car logos and the “device mark” is the new ...
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Jaguar teases first car in higher-priced electric-car reboot
British carmaker Jaguar will re-launch as an electric-only brand aimed at Bentley and Porsche, with a four-door grand tourer ...
History Repeats Itself: TWR Returns with a Jaguar XJ-S Ready for the Road and the Track
Scottish Touring Car ace Tom Walkinshaw saw great potential in the Jaguar XJ-S. Not only did he develop the car into a ...