If City do end up earning £100m a season, this deal with Puma would eclipse Manchester United’s link-up with Adidas. United agreed a 10-year, £90m a season deal with the German manufacturer in July 2023, though that too is impacted by performance.

The deal had been due to end in 2029, but in a move similar to what others such as Manchester United and Arsenal have done with Adidas, Manchester City have engaged Puma on a longer-term contract, providing greater security over future revenues, surpassing United’s £900m deal with Adidas in the process.

Manchester City have struck gold with what's rumoured to be the most lucrative kit sponsorship deal in Premier League history, penning an extension with PUMA that could ultimately swell to a staggering £1billion.