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Major streaming and subscription platforms continue to grow their user bases without substantially increasing their media budgets.
Looking beyond 2026, a sale of part or all of WBD would likely open the door for more streaming acquisitions. That could eventually benefit customers by making it easier to find content to watch with fewer subscriptions. But merged companies are also less likely to take risks on unique and diverse content.
In November, Paramount became the latest streaming giant to announce price hikes, which are set to go into effect in early 2026. Several other major streaming companies have also raised subscription prices in recent months, including Disney and Apple.
The Streamable on MSNOpinion
Netflix/WBD merger will be biggest streaming story of 2026
Whether it happens or not, the purchase of Warner Bros. Discovery’s streaming and studio components will be the biggest story of next year. When looking ahead to 2026, it’s tempting to go out on a limb and predict some outlandish mega-merger,
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