Tropicana responds to backlash over juice bottle redesign

The brand debuted a new bottle that was intended to be more environmentally- and user-friendly and was reportedly a direct ...
The orange juice giant lost 20% of sales in less than two months in 2009 after a wildly unpopular brand redesign.
The metrics brands test for are around whether products stand out on crowded shelves or contain any glaring issues.
Tropicana unveils its latest crown jewel in Johor – the RM80 billion-ringgit township, 163-acre Lido Waterfront Boulevard ...