As paid media marketers, we often default to the “big” platforms: Google, Meta, and increasingly, TikTok. However, there’s a quiet powerhouse in the app marketing world that too many advertisers ...
If you’re still calling it Apple Search Ads, you’re already behind. Earlier this year, Apple dropped the “Search” and rebranded to simply Apple Ads – a move that signals something bigger than a name ...
The deal cements MobileAction’s position as the leading Apple Search Ads campaign management platform for app developers and marketers. SAN FRANCISCO--(BUSINESS WIRE)--MobileAction announced that it ...
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