"The Choice," directed by Academy Award®–winning filmmaker Taika Waititi, exposes a phenomenon called The Pepsi Paradox – the idea that when labels and bias disappear, cola drinkers prefer the taste ...
Pepsi not only used the Coca-Cola polar bear as a focal point of its 2026 Super Bowl ad, but the company also added a few twists along the way. However, the commercial begins with the bear taking a ...
Pepsi revives its Pepsi challenge in Atlanta, the headquarters of longtime rival Coke. This time participants are choosing ...
Students in Roslyn Middle School’s business class went back in time to recreate the famous blind taste test between Coke, Pepsi and RC Cola. Before the experiment began, nearly 90% of the class ...
The Vine's Ashley King and Tracy Beene tested their soda knowledge in a blind taste test to see if they could figure out if ...
Two bottles of Coca-Cola and a bottle of Pepsi. Soeren Stache/picture alliance via Getty Images (Soeren Stache/picture alliance via Getty Images) Pepsi not only used the Coca-Cola polar bear ...
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