Modern CMOs must move beyond traditional roles to integrate data fluency, creative leadership and business strategy into a unified approach. Sarah, CMO of a growing fintech startup, sits in ...

Marketing creativity has died right when we need it most. Although the exact time of its recent demise is uncertain, there's no question about the cause: asphyxiation beneath an avalanche of data. Yes ...

I just don’t get the basis of this argument. The most successful businesses (and ones I would deem as progressive and creative) of recent years have been those that have built their strategy based ...

As technology has advanced, so too have the ways in which marketers are able to gather data about those they are trying to market to. From sending direct surveys to monitoring clicks, marketers are ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The advertising industry is widely known for its creativity. It combines innovative thinking ...

As the tidal wave of data grows at hyperspeed, it threatens to crush creativity. Great and unusual ideas are being mercilessly pulled out to sea until they become so watered down, they’re ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 21 min 2 sec ago By Keira Wingate - 1 hour 39 min ago 1 hour 42 min ago By Jon Springer - 1 hour 43 min ago By Brian ...

These days, it feels rather like the numbers do the talking. Data- and software-driven ad planning, targeting and buying are revolutionising the industry. So it’s no surprise that technology and ...

Hypercasual is undeniably a data-driven industry. To reach the top of the charts you need a performance-driven mindset, a decision-making process based almost entirely on data, and the ability to ...