Marketing is more of a science than its more creative counterparts – advertising, public relations and promotions – but, despite its emphasis on research and number-crunching, marketing still relies ...

Vikki Velasquez is a researcher and writer who has managed, coordinated, and directed various community and nonprofit organizations. She has conducted in-depth research on social and economic issues ...

Research, across time, consistently documents unique social communication patterns in autistic individuals (Wang et al., 2022). One of the more prevalent theories for conceptualizing the cognitive ...

String theory began over 50 years ago as a way to understand the strong nuclear force. Since then, it’s grown to become a theory of everything, capable of explaining the nature of every particle, ...

Researchers have developed a new quantum theory of gravity which describes gravity in a way that's compatible with the Standard Model of particle physics, opening the door to an improved understanding ...

The burnt toast theory is a metaphor for life that helps people interpret minor inconveniences as having positive ripple effects or a “silver lining.” It’s related to the butterfly effect. While not a ...

Theory of mind is typically defined as the ability to understand the thoughts, beliefs, desires, and emotions of other people. This understanding allows individuals to predict how others will feel, ...