Almost a year after Google announced its open-source, royalty-free WebM video format, YouTube began transcoding newly uploaded videos into the format. YouTube says the majority of its most viewed ...

There is now a built-in tool that is under testing on YouTube that will help people who want to convert their horizontal, regular videos into vertical Shorts format with ease. The online streaming ...

YouTube had been slow to accept vertical video but they're on board now. Credit: Jaap Arriens/NurPhoto via Getty Images If you weren’t sure about vertical video before, you can be sure about it now.

The new ad-technology is a clear sign of just how deep the ongoing TikTok-ification of the internet runs. Even the ads are adapting. Reading time 2 minutes Advertisers will now be able to select from ...

YouTube demystifies the Shorts algorithm in a Q&A video that addresses several of the most common questions creators have about gaining visibility with short-form content. We know at least some ...