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Formula 1 and Salesforce launch AI fan companion for 2026 rules

Formula 1 and Salesforce have extended their partnership with the launch of an AI-powered fan companion agent on F1.com, aimed at educating fans on the sport’s sweeping 2026 technical regulations.
Business Wire

Formula 1 and Salesforce Deepen Partnership, Expanding Agentforce to Grow Fan Connection Worldwide

SAN FRANCISCO & LONDON--(BUSINESS WIRE)--Salesforce (NYSE: CRM), the world’s #1 AI CRM, and Formula 1 (NASDAQ: FWONA, FWONK, LLYVA, LLYVK), the world’s most popular annual sporting series, today ...
Insider Monkey

Formula 1 and Salesforce, Inc. (CRM) Announce Deepened Partnership

Salesforce, Inc. (NYSE:CRM) is one of the best undervalued stocks to invest in right now. Salesforce, Inc. (NYSE:CRM) and Formula 1 announced on March 3 the launch of a new fan companion agent to ...
Diginomica

Formula 1 uses Salesforce technology to take the lead on personalized experiences

Formula 1 is using Salesforce’s platform to get a tighter grip on its data and to develop personalized experiences for millions of fans around the globe. Zarah Al-Kudcy, Head of Commercial ...
Seeking Alpha

Formula 1 and Salesforce Deepen Partnership, Expanding Agentforce to Grow Fan Connection Worldwide

AI-powered fan companion agent surfaces insights on F1’s new 2026 technical regulations Developed as part of the multi-year partnership extension between Salesforce and Formula 1, the new agent will ...