Is the latest iPhone a good value? Should you accept that promotion you’ve been offered? Should you pay to have someone come and fix your leaky toilet or fix it yourself? Although we might delude ...

The process of marketing a new product or service begins when you create a frame of reference. Essentially, the frame of reference is the way your product is perceived by the market and consumer; for ...

The field of marketing is changing rapidly. Customers can engage with businesses anytime and have higher expectations than ever. Free next-day shipping, 24-hour support and social media have created ...

Many years ago, I was hiking with my family in the mountains. I began to suffer from hay fever, so I walked down to the valley to a convenience store to buy some allergy medicine. After searching the ...

This PSSC film made in 1960 is one of the finest physics films ever made. All students should see it at some point in their studies. See the article '"Frames of Reference" revisited' by Alistair Steyn ...