Measuring marketing effectiveness is essential for any business investing in multiple channels. Two popular approaches – ...
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What your attribution model isn’t telling you
Reliable data underpins every successful martech strategy, giving marketers the clarity needed to make informed decisions about performance and optimization. While the demand for timely, accurate data ...
Barbara Puszkiewicz-Cimino is a digital marketing and MarTech strategist with a passion for leveraging technology to drive business growth. Every marketer asks the same thing at some point: How do we ...
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