Developing a successful marketing analytics strategy is a challenging, but often crucial, task for many businesses. While collecting vast amounts of marketing data can be a hurdle in itself, plenty of ...

The B2B leaders outperforming peers in ROI aren't collecting more data; they're building smarter, connected ecosystems where ...

Expert Consumers has named Mailchimp as the Best Marketing Automation Platform (2025), citing the platform's strong integration of automation, analytics, and user-focused design. The recognition ...

Is too much data hurting your marketing strategy? Learn how to cut through the deluge to find meaningful metrics, gain better insights and grow your brand. Chief marketing officers (CMOs) have more ...

When applied respectfully with the customer in mind, predictive marketing paves the way for more meaningful one-to-one interactions. Traditionally, businesses relied on basic data points for ...

The best business decisions are backed by data. Insights from customer analytics can drive impactful marketing strategies, helping to enhance customer engagement and optimize business outcomes. The ...

What if anyone on your marketing team — whether they’re an analyst, a campaign manager or even an intern — could simply ask a question about marketing performance and receive a detailed, data-backed ...

Predictive marketing analytics - which utilizes historical data and advanced algorithms to predict future outcomes - has become an essential asset for modern marketers in an increasingly competitive ...

CRM systems equipped with analytics help companies organize, study, and interpret customer data to understand patterns and ...

Opinions expressed by Entrepreneur contributors are their own. There is no one-size-fits-all answer to the question of how to succeed in marketing analytics, as the field is constantly evolving, and ...

The emergence of electric vehicles (EVs) has been a story of both rapid growth and stubborn obstacles. Indeed, according to Urban Science™, a Detroit-based automotive consulting and technology company ...

Data analytics is a powerful tool that helps practitioners gain a deeper understanding of potential buyers. It’s like having a customized map that sheds light on the specific features and ...