The Kraken has been released! From the designers at Adidas to team owners and marketing execs, here's the behind the scenes story of how the Seattle NHL team's name, logo, colors & branding ...

Once upon a time, not too long ago, Pride Night was more above board, a more visual display of unity and acceptance. The league muted the festivities somewhat, pushing them off the ice. So these ...

The Seattle Kraken are a weaker team now than they were before the NHL trade deadline, and that's a good thing. With an influx of draft picks, the Kraken's long-term future has the potential to ...

David Bonderman: A visionary who brought NHL hockey to Seattle ... Kraken logo, now a signature design element. His vision and dream came to fruition with the Kraken’s debut in 2021, and the ...