Jo Johansson is the Content Strategist at Geckoboard where she plans, produces and publishes content. This post originally appeared on the Geckoboard blog. Everyone loves a big number. Startups as ...

Vanity metrics for email marketing-- what’s the value? Some digital marketers consider metrics such as registered users, downloads, and raw pageviews "vanity" metrics. Speaking MediaPost’s Email ...

Generally speaking, marketers’ main goals are to move one of two needles: revenue or brand awareness. When evaluating success, however, many marketers may waste time on vanity metrics. These vanity ...

Startups should prioritize mission-driven growth levers over vanity metrics. Startups often focus on numbers that don’t really matter while ignoring the ones that do. A school using FutureFund — my ...

Social media marketing metrics look vastly different today than they did even a few years ago. Numbers used to define social success – the more likes, shares, and followers, the better. Yet, numbers ...

Discover why you should stop tracking Facebook Page Likes and Followers and the social media metrics you should be using instead. I know that Facebook and other social media have publicly reported ...

Andrea Kwiatek will be presenting at Programmatic I/O, taking place May 20-22 in Las Vegas. Get your tickets here. If marketers weren’t so obsessed with vanity metrics like viewability and ...