You’d be hard pressed to find a Google Ads practitioner who loves the Google Display Network (GDN). Some may be indifferent to display ads, some (like me) may hate them, but I have yet to encounter ...

Google Ads will soon support showing the Search Partner Network in the Performance Max Placement report. This means Google will show you which sites your PMax ads are running on - which is a first.

What’s the narrowest, niche, specific type of targeting you can use in Google Ads? Placements! It’s a type of content targeting that you can use in Display and Video campaigns. (We covered one of your ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

Is the web thriving or faltering? Google has an unexpected take in a new legal filing. Google is heading back to court soon in hopes of convincing a judge that it should not have to split up its ad ...

Google said in a legal filing last week that the open web "is already in rapid decline." The company later said this was being misinterpreted and filed a clarification with the court. Google execs ...