Today's customers expect more from the businesses they choose. A strong product or streamlined service is essential, but today's customers also need to understand the broader purpose of a brand to ...

For websites on the Web Express platform, the brand change will be applied automatically and no action is needed from site owners. How to determine if you are on Web Express: If your website has a URL ...

CU Boulder’s web standards help us ensure a seamless user experience across sites and devices. These guidelines promote compatibility and accessibility on university websites, enhancing our overall ...

McDonald’s announced Wednesday that it will soon enforce “Global Brand Standards,” or a new set of guidelines to protect employees and prevent violence, harassment, and discrimination. The Global ...

Even with your offer, pricing and marketing strategy in place, your business may still fail if it lacks a strong brand personality. An established brand character makes you more memorable and helps ...

For questions about branded merchandise, including vendors, guidelines and more, please contact Chloe Milbrand at [email protected]. Sometimes known as promo gifts, giveaways or “swag,” promotional ...

Forbes contributors publish independent expert analyses and insights. I write about the franchising, restaurant and food services industry. Ensuring a harmonious fit between the franchisor and ...

Oyo's new focus on customer support could help, but its relaxation of brand standards in the budget sector could have big reputational risks. When hotels previously signed up with Oyo, they’d have to ...

On the evening of September 10, the Weipai Gaoshan 7 from Great Wall Motors officially opened for pre-sale, with two models ...

Dealers can better serve customers by upgrading their buildings, writes Sharon Charwick of HFA Architecture + Engineering, but careful planning and budgeting are critical. In "Embracing Dealership ...