Retail media networks use first-party shopper data and retailer ad inventory to target high-intent buyers and generate new, measurable revenue.

These are people who are ready to spend money, said Bobby Gibbs, a principal in the retail and consumer goods practice at consulting firm Oliver Wyman. “That helps increase the appeal [to advertisers] ...

What does it take for retail media networks to deliver true ROI? Robin Triplett, vice president of integrated marketing ...

Last week Marketing Brew announced Costco has plans to launch a retail media network. Helping to power Costco’s retail media network will be their robust loyalty membership program. Costco can collect ...

United Airlines really wanted everyone who traveled to Cannes this year for the Lions festival to know it has a media network now. Before takeoff on the 7:50 p.m. overnight Saturday flight from Newark ...

Has social media run it's course? Not likely. Apps like TikTok, Facebook, and Linkedin more popular than ever. But with fewer people finding it useful and a flurry of mental health-related lawsuits, ...

Grocery stores are busy places, welcoming thousands of shoppers daily. Given the foot traffic, supermarkets present a golden opportunity to reach a potentially massive audience at a time when they’re ...

The unraveling of Dr. Phil's media venture was a blow to the celebrity therapist who built a reputation as one of the most ...