Research on the long-term impacts of short-form video consumption is still lacking, but recent studies show concerning ...

Online short-form video has shifted from a light distraction to a constant backdrop in many children's lives. What used to ...

YouTube and TikTok, and other social platforms, have rapidly grabbed consumers’ attention, taking an even-greater share of consumer video viewership. Where's the investment? By Paul Pastor The ...

Content marketing continues to shift with podcasts and short-form video now leading audience engagement strategies Podcasts build strong audience connections, with 88% of listeners consuming entire ...

(Graphic: Vivienne Tran / Daily Trojan, Photo: CoinView App / Unsplash Modified.) Since TikTok’s conception in 2017, social media has completely reinvented itself. Once seen as a second coming of ...

(By Buzz Knight) When electronic PPM measurement came to the radio business, Programmers came to the realization that our content needed to be shorter and more bite-sized, or else ratings results ...

Opinions expressed by Entrepreneur contributors are their own. I started popping into my marketing department’s meetings about a year ago. They were doing a lot of great things, but I noticed ...

Long-form content used to get a bad rap. Writers feared no one would read it. Marketers worried attention spans were too short. The assumption was simple: shorter content wins. But the data and ...

I’m three months clean of TikTok. I’m one week clean of Instagram Reels. I’m five hours clean of YouTube Shorts. It was a Sunday afternoon like any other. I was lounging on my futon, scrolling on ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Jason Hall Thanks to ...

JCPenney is betting on short stories — and hoping for long-term benefits. Spanish-language media giant TelevisaUnivision has ...