Looking to scale your content production? Then you'll need guidelines to keep your content consistently on-brand. Learn how to create a style guide here. You’re ready to publish a white paper, but a ...

The following guidelines represent Leeds-specific styles and common sticking points. As language itself is always evolving, issues of style are also in constant flux. Our goal is to provide clear, ...

You can’t escape having a content style guide for very long. While it’s easy to share standards between one or two content marketers, it’s very hard to scale without a system in place. If your ...

As someone who’s deeply immersed in the world of search engine-optimized (SEO) content writing, I hear these statements quite a bit. What I find is that there seems to be a gap between the ...

Strategic Communications & Marketing (SCM) generally follows AP style and subscribes to the AP Stylebook, which includes spelling, grammar, style and usage and stresses consistency, clarity, accuracy ...

Viral content comes down to one thing: engagement. Earning all those shares, likes, and comments -- it’s simultaneously the most important piece of the content marketing puzzle, and also the most ...

We are thrilled to announce the launch of the USA TODAY Network Style Guide, a crucial tool that embodies our unwavering commitment to clarity, accuracy, consistency and transparency in journalism.

We are thrilled to announce the launch of the USA TODAY Network Style Guide, a crucial tool that embodies our unwavering commitment to clarity, accuracy, consistency and transparency in journalism.

What's a style guide? Why do you need one? A style guide helps you to quickly and cost-effectively publish content that is of a consistent quality. It is particularly important when lots of editors ...