To thrive, media companies must also deliver trust, transparency and reliable measurement. At the heart of that shift lies a new role for content protection technology — one where watermarking and ...

Scientists are testing a novel way to measure cosmic expansion using time delays in gravitationally lensed quasars. Their ...

Generative AI is reshaping media measurement and pushing marketers to move beyond impressions and UVM toward influence, relevance and cultural impact.

Would you buy something from Amazon if it only had one review? Or go to a restaurant that had just five reviews on Yelp? Maybe, but for many of us, it would feel like a risk. The more reviews, the ...

The pupillary distance (PD) measurement is a requirement for people who want to purchase eyeglasses. Here, find out how to measure your PD using a mirror and a ruler. Share on Pinterest Some eyewear ...

Pupillary distance is the space — measured in millimeters (mm) — from the center of one pupil to another. When you need glasses, an optometrist or an optician will measure this distance to make sure ...

Colorado is ramping up an effort to measure water use on the Western Slope, developing rules and standards and rolling out a ...