Geico is putting its search for an additional creative agency on hold as it remains without a CMO following the 2024 ...

Sports teams are turning to Hello Kitty tie-ins and other pop culture plays to draw new fans and bolster branding.

The product, called Plezi Hydration, targets middle- and high school-aged kids, setting it apart from its juice brand, which ...

Ad Age’s ranking of the best brand TikToks of the past month includes celebrity-driven moments and new product news.

Quad’s new Marketing Experience Innovation Center is an immersive, interactive playland for next-gen marketing solutions.

No, California Pizza Kitchen is not having a midlife crisis. Erika Wheless is a marketing reporter covering restaurants and ...

Top advertising creative director Jason Kreher is going all in on live experiences, stepping down as a partner at Maximum ...

Telekom’s climate catastrophe in miniature, Tiffany’s new use for its iconic blue and Schweppes’ mission to Mars.

Performance marketing promised riches. Instead, too many brands are chasing fool’s gold. The pitch is always the same: ...

ISpot is launching a new cross-platform outcomes measurement platform with Paramount Global as a charter user, bringing both ...

The founder and chief marketing officer at EM Strategic Partners writes about not waiting for permission to be who you are.

Creator marketing agency Billion Dollar Boy today announced a grant program that will fund creator attendance at advertising ...