Hammad Benjelloun discusses the Dubai-born technology AIOO for smarter, more responsive and ‘conversational’ public screens.

Initiative UAE’s Yasmine Hussein on how culture is complex, and that is why algorithms need cultural intelligence.

Horizon FCB Dubai picks Alex Pineda as Chief Creative Officer, who brings more than 20 years of global experience within the ...

The deal with Rotana Signs unlocks high-frequency brand exposure inside the Kingdom of Saudi Arabia’s newest transit network.

Hungerstation's Ahmad Chatila shares six key takeaways that stood out at the Cannes Lions International Festival of ...

As we look to the future of marketing, it’s time to anchor the conversation in three interconnected pillars: people, process ...

The activation blends brand experiences and performance-driven reach, tapping into a 23 per cent year-on-year rise in ...

In the GCC, marketing has become not only more thrilling than ever, but also more complex, says Hyundai UAE and Genesis UAE’s ...

ORA development partnered with Dubai-based Archer Media to create an outdoor activation designed to guide and welcome guests ...

Luxury doesn’t play games. It doesn’t shout. It doesn’t hustle. It whispers in the right places, knowing the right people are ...

Elias Sabella joins Sharjah Golf & Shooting Club as Director of Digital Marketing to connect with audiences through crafting ...

As innovation is accelerated, staying ahead of the curve with artificial intelligence is a necessity, writes Bloomberg ...