According to the FICCI-EY M&E Report released on Thursday, the overall television industry continues to shrink with 4.5% ...

JioHotstar likely to be a major driver of this expansion, attracting subscribers with its vast film library and premium ...

As per creators & IPL observers, younger audiences are co-creating digital experiences; others opine influencer-led marketing ...

Buy now’ ads drive instant sales but may negatively impact long-term brand value. Brands must balance quick conversions and ...

Adani Group has appointed Sanjay Behl as the Chief Operating Officer of Adani Cement. Behl will spearhead sales, marketing, ...

As per reports, Gaurav Dwivedi, CEO of Prasar Bharati, has said that the pubcaster will be inviting bids from tech companies ...

Capping movie ticket prices boosts footfalls and the value of cinema ad inventory, but the operational costs of premium ...

At the the curtain-raiser of FICCI Frames 2025, industry leaders reiterated that despite fluctuations in performance, ...

Minecraft fans have long celebrated their love for McDonald’s within the virtual landscape. To bring to life the imaginative ...

As Archna Vyas celebrates her birthday, it’s a moment to reflect on her remarkable career that spans over two decades of ...

Blue Star expects 50% growth in AC sales next year. The company is likely to increase prices from April, said Managing ...

SEC Newgate, a global insight, communication and advocacy group, today announces the launch of its Global Corporate and ...