Television advertising for IPL 18 has seen a rise in the number of categories and advertisers compared to IPL 17, as per TAM ...

The House of Abhinandan Lodha (HoABL) has appointed Saurabh Jain as its new Chief Marketing Officer. Jain, who brings over ...

Beyond its emotional power, storytelling helps simplify complexity. People are bombarded with information daily, but the ...

WPP has recorded a revenue of 14,741 million pounds in 2024 as compared to 14,845 million pounds of the previous year. The ...

WPP announced that it has been selected by HEINEKEN as its global shopper marketing and commerce partner for the iconic ...

An advisory instructs agencies to determine their pricing strategies, output decisions, and business models independently ...

Brands that leverage outdoor advertising alongside digital and TV see a 30-40% increase in brand recall, with metros and Tier ...

Brands need to rethink the marketing playbook for cross-screen experiences since second-screen behaviour has the potential to ...

Tata Group’s Croma has appointed Shibashish Roy as its new Chief Executive Officer & Managing Director, effective April 1. Shibashish, who has over 20 years of experience in Tata Group companies, was ...

Peers describe him as a “listener-leader", someone who commands without noise and who prefers building consensus over ...

India’s startup ecosystem is gearing up for Startup Mahakumbh 2025: Bharat Innovates, a landmark event set to take place at ...

Suresh Narayanan, Chairman & Managing Director of Nestlé India, has called out a fake LinkedIn job ad falsely claiming bulk ...