We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

Beauty and personal care recorded another year of healthy growth in real value terms in 2022, with the regional performance being driven by the dynamism in the Saudi Arabian market, where premium ...

A discussion into the reasons behind a decline in humour in advertising, and lessons in how humour can drive growth. At the 2024 Cannes Lions Awards, a new category was added within the culture and ...

This article delves into results from WARC and Aprais showing whether the relationship between marketers and agency correlate with effective work. A report by Aprais and WARC highlights a significant ...

For nearly a decade, Magnum has been hosting a two-day event at La Croisette Magnum House during the Cannes Film Festival. Here, the brand unveils its communication concept for the year, new products ...

Gut health, the fastest-growing dietary supplement benefit in the 2010s, is undergoing a renaissance as brands are mainstreaming gut health solutions in various markets and more consumers are ...

This Euromonitor report highlights the urgency for companies in the Packaged Food sector to adopt transparent, effective sustainability communication to manage risks, meet legislative demands and ...

Global linear TV ad spend will grow 1.9% this year to $153bn. Connected TV ad spend is forecast to rise 19.6% in 2024, and will account for two-thirds of all growth in the video ad market (combining ...

The global luxury goods industry experienced a 4% YoY growth in 2024, driven mainly by Asia Pacific and the US, however, luxury brands are beginning to feel the strain of high inflation, tight labour ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

This article explores how prioritising creativity is essential for building future demand and driving greater long-term success, supported by research from James Hurman and other studies. In his ...

While economic conditions have been tough in South Africa, emerging payment models such as Buy Now Pay Later have been assisting retailers in pushing sales of discretionary goods. Saudi Arabia's ...