Known for pushing the boundaries when it comes to streaming ads, Roku’s latest test stepped way over the line.

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Roku has begun running video ads that automatically play before loading the home screen, as reported by Ars Technica. This is ...

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A board is expected to not just examine the budget of that ad buy but also weigh long-term financial plans, plus their ultimate fiduciary duty to investors.

Roku now shows some users advertisements before they reach the home screen. So you have to watch a commercial to be able to use the TV at all.