Advertising during live sports benefits viewers, advertisers, and publishers alike. Brands can effectively reach mass ...

Known for pushing the boundaries when it comes to streaming ads, Roku’s latest test stepped way over the line.

The company's B2B software may help brands better personalize their sites for different customer demographics.

Adobe on Tuesday said it is rolling out artificial intelligence "agents" that brands can use to help consumers navigate their ...

Roku has begun running video ads that automatically play before loading the home screen, as reported by Ars Technica. This is ...

Was Trump’s White House Tesla tirade an ad? Maybe. If so, was it a good ad? Ipsos US’s Pedr Howard has tested the work and has the answers.

Roku confirmed the auto-playing ads are a thing, and said they are an official test. However, the company stopped short of ...

By embracing local-at-scale strategies, brands can transform their advertising from a megaphone into a meaningful conversation — connecting with consumers where and when it matters most.

The March 18 edition of the SBJ College newsletter examines payouts for Women's March Madness, a chat with the new NCAA exec ...

A board is expected to not just examine the budget of that ad buy but also weigh long-term financial plans, plus their ultimate fiduciary duty to investors.

PHOENIX (AP) — Arizona's highest court has created a pair of AI-generated avatars to deliver news of every ruling issued by ...

Roku now shows some users advertisements before they reach the home screen. So you have to watch a commercial to be able to use the TV at all.