Known for pushing the boundaries when it comes to streaming ads, Roku’s latest test stepped way over the line.

Advertising during live sports benefits viewers, advertisers, and publishers alike. Brands can effectively reach mass ...

The company's B2B software may help brands better personalize their sites for different customer demographics.

Adobe is known for consumer apps such as Photoshop but also sells a suite of business-to-business software tools used in ...

By embracing local-at-scale strategies, brands can transform their advertising from a megaphone into a meaningful ...

Was Trump’s White House Tesla tirade an ad? Maybe. If so, was it a good ad? Ipsos US’s Pedr Howard has tested the work and has the answers.

The March 18 edition of the SBJ College newsletter examines payouts for Women's March Madness, a chat with the new NCAA exec ...

A board is expected to not just examine the budget of that ad buy but also weigh long-term financial plans, plus their ultimate fiduciary duty to investors.

AI Video Generators have transformed the video creation process. They address challenges such as saving time, reducing costs, ...

Roku now shows some users advertisements before they reach the home screen. So you have to watch a commercial to be able to use the TV at all.

Don't be fooled by content on social media. These subtle red flags will tell you if what you're seeing is fake.

Motoring writer Gareth Butterfield points out the problems that can be fixed in cars just by charging or changing the 12v battery ...