Absolut Vodka has produced over 2,000 variations of its 'bottle' ad since 1980, in the perfect advertising encapsulation of ...

Will Jerome Tang’s approach work in the log run? Or is a shift coming to his Kansas State basketball roster strategy?

The National Republican Senatorial Committee (NRSC) targeted Georgia Sen. Jon Ossoff (D-Ga.) in a new digital ad on Friday ...

Owners of smart TVs and streaming sticks running Roku OS are already subject to video advertisements on the home screen. Now, ...

Advertising during live sports benefits viewers, advertisers, and publishers alike. Brands can effectively reach mass ...

Known for pushing the boundaries when it comes to streaming ads, Roku’s latest test stepped way over the line.

The company's B2B software may help brands better personalize their sites for different customer demographics.

At SXSW, Kelsey Goodman and Matt Miller talk us through the biggest shift ever in how advertising is done in-flight.

Adobe on Tuesday said it is rolling out artificial intelligence "agents" that brands can use to help consumers navigate their ...

Was Trump’s White House Tesla tirade an ad? Maybe. If so, was it a good ad? Ipsos US’s Pedr Howard has tested the work and has the answers.

NBC, Disney, Fubo and Mindshare weigh in on the creative flexibility offered on CTV and whether sports streamers really reach ...

Pharma brands that fail to evolve risk losing relevance in a world where patients demand more control, transparency, and ...