U.K. consumer rights group 'Which?' is filing a legal claim against Apple under competition law on behalf of some 40 million users of iCloud, its cloud

British consumer group Which? will launch legal action against Apple on Thursday, alleging the tech giant breached competition law by effectively locking millions of its customers into its iCloud service.

Consumer group Which? has launched a £3 billion claim against Apple, claiming the tech giant has breached competition law by “forcing its iCloud services on customers”. At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

Consumer rights group Which? is suing Apple for £3bn over the way it deploys the iCloud. If the lawsuit succeeds, around 40 million Apple customers in the UK could be entitled to a payout.

Apple is facing a legal claim accusing it of effectively locking 40 million British customers into its iCloud service and charging them "rip off prices." Consumer group Which? says the legal action - which it has launched - could result in a £3bn payout if it is successful,

Macworld Around 40 million Apple customers in the U.K. could be entitled to an average payout of £70 if a major new legal challenge is successful. The consumer publication Which? has announced what it describes as a landmark legal claim against the company for alleged breaches of competition law.

Consumer champion Which? not amused by fruit-based giant's alleged preference for its own cloud storage service UK consumer group Which? has filed a £3 billion action against Apple over alleged competition law breaches related to its iCloud service.