The nine stores are located in six states across the South. They are the first of four waves of soft openings that are ...

These toys got parents and kids talking following the International Toy Fair, held in February 1995 in New York City.

While it's only a coincidence Women's History Month and Barbie's birthday coincide, it's true that Barbie has influenced ...

On March 9, 1959, the first Barbie doll was introduced at the American Toy Fair in New York City, becoming the first ...

An iconic doll is celebrating International Women's Month by honoring powerful female friendships with one-of-a-kind toys, ...

An iconic doll is celebrating International Women's Month by honoring powerful female friendships with one-of-a-kind toys, ...

Mattel Films chief Robbie Brenner focuses on storytelling as she shepherds 'Masters of the Universe' and other followups to ...

The fun, detachable flowers allowed little girls to apply them over and over. Toy Story was the film that ... I Don’t Really Believe It’s About the Money' Barbie has done it all, but this ...

Mattel is celebrating the 45th anniversary of Black Barbie with a new doll inspired by its original designer, Kitty Black ...

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the ...