There's more than meets the eye on the famous Coke logo. Here are all the details, plus the evolution of this distinctive design.

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There were multiple editions of logo designs and shapes until the late 1960s. In 1969, the Arden Square logo was introduced - "presented in a red box, with [Robinson's] Coca Cola script underlined ...

For a few minutes each night, the flashy digital billboards of New York's Times Square are being transformed into "the world's largest and longest-running digital art exhibition." NBC News' Emilie ...

In 1969, the Arden Square logo was unveiled - "displayed in a red box, with [Robinson's] Coca Cola script underscored with a white 'wave', or 'Dynamic Ribbon Device'." This is the symbol still ...

In 1969, the Arden Square logo was introduced - "presented in a red box, with [Robinson's] Coca-Cola script underlined with a white 'wave', or 'Dynamic Ribbon Device'." Since this revelation ...

Unveiled as the Arden Square logo, it was “presented in a red box, with [Robinson’s] Coca‑Cola script underlined with a white ‘wave’, or ‘Dynamic Ribbon Device’." This is still in ...

There were multiple editions of logo designs and shapes until the late 1960s. In 1969, the Arden Square logo was introduced - "presented in a red box, with [Robinson’s] Coca Cola script ...

There were various iterations of the logo, including dramatic makeovers and new shapes, up until the late 1960s. In 1969, the instantly recognisable version known and loved in modern times was formed.

Unveiled as the Arden Square logo, it was “presented in a red box, with [Robinson’s] Coca‑Cola script underlined with a white ‘wave’, or ‘Dynamic Ribbon Device’." This is still in ...