Contrary to most players, Clark is not using her commercial success to land advertisements and branding to increase her ...

The March 18 edition of the SBJ College newsletter examines payouts for Women's March Madness, a chat with the new NCAA exec ...

Women’s elite sports revenues are projected to reach a record $2.35 billion this year, according to Deloitte, more than ...

JuJu Watkins and Paige Bueckers are on a collision course to meet short of Final Four, an epic blunder by the selection ...

The gaze of the sporting world is firmly on college basketball as March Madness draws closer, with Cooper Flagg, Paige ...

Support the UAlbany women's basketball team at 5 p.m. Friday, when the Great Danes play Vermont in the America East ...

Each of the 15 most innovative companies in advertising and marketing built strong campaigns using cultural cachet.

A wait which lasted until the end of ESPN's Selection Show created a mixture of emotions for the Iowa women's basketball team ...

For decades, Taurasi never hesitated to poke, prod or expose the WNBA for its treatment of athletes. For the paltry salaries ...

NEW YORK (AP) — Doug Feinberg, an Associated Press Basketball Writer who has covered the women's game for nearly 20 years, ...

USC sophomore JuJu Watkins is already one of the top players in women's college hoops, leading USC to a 28-3 record and a Big ...

RJ Luis Jr. scored 20 points and No. 6 St. John's romped to a 78-57 blowout of Butler in their Big East Tournament quarterfinal Thursday.