Have you ever found yourself watching a Kentucky basketball game or watching a press conference clip and thought to yourself, ...

A new favorite in footwear has emerged for high school girls basketball players. Here's why players are making a change.

The Air Force 1's were originally designed in 1982 to play basketball. The air cushioning in the soles, which was new at the ...

Cowabunga. Puma launches a capsule collection in collaboration with the Teenage Mutant Ninja Turtles (TMNT) – combining ...

During a Feb. 26 matchup against the Sixers, Brunson debuted his Kobe IV Protro PE “The Nattys” shoes, an homage to his ...

James Harden posted a picture of himself on social media in his V9 Maserati that looked like his upcoming signature Adidas shoes. The LA Clippers star's latest collection of shoes, known as Harden Vol ...

Moss Point High School sees its first Nike Book 1. Check our Sneakers news for more upcoming releases and breaking content!

Tyrese Haliburton stuns the NBA with a game-winning four-point play in custom DX-themed sneakers, captivating fans and ...

A'ja Wilson was left overcome with emotion after selling the first pair of her A'One signature shoe during a tour of her ...

South Carolina star MiLaysia Fulwiley got a special shoutout from Curry Brand ahead of the NCAA Tournament. The superstar guard was pictured on the cover of the latest edition of SLAM magazine along ...

Each of the 15 most innovative companies in advertising and marketing built strong campaigns using cultural cachet.

From buzzer-beaters to Cinderella runs to history-changing games, we count down the 68 best moments from the men's and women's tournaments ...